Digital marketing, especially the elements that rely heavily on content, plays a vital role in the overall success of any e-commerce business. Without effective and consistent content marketing, retailers put themselves at a disadvantage that could see them lose sales and business growth. While many may assume that the use of impressive marketing tools or throw money at the problem is the best solution to making content marketing gold, there is a small, inexpensive tweak that is more effective.
Cloud hosting, the technology expected to be adopted by more than 85% of organizations by 2025, according to Gartner, is the content marketing tactic that many e-commerce businesses need to pay attention to. While many are more used to server hosting, when faced with the cloud, it’s clear that it doesn’t facilitate an effortless content marketing process. Instead, server hosting puts a bigger burden on businesses, forcing them to do the heavy lifting.
It is well known that the majority of American Millennials and Gen Z consumers are more likely to buy a product after reading a blog about it or seeing a favorable review of the item on social media. . So maybe it’s time for e-commerce businesses to look into cloud-based infrastructures that facilitate and empower their content marketing goals.
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Leading B2C Companies Use Cloud Hosting to Unify Content and Commerce
According to a CNBC Report, electric vehicle and clean energy company Tesla has sold 78% of its 2018 Model 3 vehicles through the company’s e-commerce portal. Since then, Tesla has restricted all in-person sales, allowing all transactions to take place on its website. This strategy prevents the vast majority of buyers from testing the brand’s vehicles and therefore forces Tesla’s content marketing to overcompensate for the lack of in-person guidance on product features and capabilities.
According Built with, Tesla uses Drupal as a content management system and Shopify for e-commerce. Usually, retailers using a dedicated server-based host would have to use a special plugin or integration to ensure that both platforms work properly on separate domains. Another major setback for businesses using more traditional types of hosting is storage limitations, which make it difficult and expensive to store high-resolution images, videos, product images, and an article library. blog and downloadable written content. In other words, large retailers like Tesla couldn’t easily switch between two domains and multiple software solutions if they were using dedicated hosting.
With a cloud hosting provider, business-to-consumer brands can consolidate and unify content and e-commerce technologies without having to worry about reaching storage capacity or relying on system usage. unique content management solution to meet both content and e-commerce requirements.
Accessibility promotes collaboration and increased content production
A key feature of the cloud is that it provides accessibility to data and files. Small and large businesses that use on-premises servers often find themselves at a disadvantage when employees work off-site, as employees have little or no access to files while away from the office.
E-commerce businesses that want to increase content production to drive traffic to their websites and product pages rely on employees working collaboratively and quickly to produce relevant content for emerging trends and breaking news. produce at any given time. When the data is not hosted in the cloud, this becomes almost impossible. Cloud infrastructures allow onsite or remote teams to easily access files, assets, campaigns, and data anytime, anywhere.
For example, a content producer, brand manager, and product manager can upload and access content while working collaboratively across multiple locations. The accessibility of all assets, coupled with the ease of collaboration, means that everyone on the marketing team can easily have all hands on deck when launching a new product or an omnichannel campaign while making sure all the different elements are aligned in messaging and sentiment. As a result, the organization is able to increase its content production at an accelerated rate, driving more visitors and conversions to the business section of the website.
Lower infrastructure and IT costs free up funds to boost campaigns
Small and medium e-commerce businesses using cloud hosting can forgo the exorbitant expense of hiring in-house IT professionals. The average salary for an IT professional is $60,250 per year, and the cost doubles for a senior IT hire, with a CTO salary averaging around $175,551according to Glassdoor.
With the cloud, remote technical support is available for free or even free support, leaving SMBs with more financial resources to devote to improving content and advertising campaigns. For many businesses, the extra headroom in their budget means they can afford to hire a specialist marketing agency to help with content distribution and specialized targeting, allowing them to compete with bigger brands. Spending money to improve the quality of content through specialized equipment or hiring media content specialists is another option available to businesses that use the cloud.
The ability to free up funds and redistribute them to fuel content marketing by making a simple change can have a huge impact on an e-commerce brand’s revenue and scalability.
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Cloud Hosting Offers Many Benefits for Effective Ecommerce Content Marketing
As cloud hosting continues to gain traction among tech-savvy businesses, it’s important for e-commerce businesses to see its value. Most businesses are aware of the benefits of content marketing, namely increased traffic and revenue through conversions. However, there are still knowledge gaps regarding the impact cloud hosting can have on facilitating effective and successful content delivery. To achieve marketing goals with impressive ROI and create seamless software and workflow, e-commerce businesses should consider adopting cloud infrastructures.
Do you use cloud hosting to help you with effective content marketing? What benefits have you seen? Let us know on Facebook, Twitterand LinkedIn.