While WhatsApp may have shown the world a preview of its Cloud API in 2020 at the much-talked-about Conversations conference, the app is now going public with the launch.
This means businesses will soon be able to benefit from WhatsApp’s free and protected cloud hosting services. As you can probably already tell by the term itself, the exciting new feature will host conversation-based data on the parent company’s data servers.
And the benefits of this will include improved connection with great speed, but this comes with a slight privacy drawback acting as a trade-off.
Overall, significant benefits can include increased speed when messaging, while reducing server costs. This in turn will be a huge advantage for small businesses or start-ups with limited budgets.
Likewise, you will have quick access to a plethora of exciting features relating to WhatsApp business accounts once they become available.
But critics are now weighing the cons against the positives where a heavy reliance will now be placed on Meta as companies attempt to water down app security protocols for messaging.
Meta recently talked about all of this in detail, mentioning how companies will use vendors associated with different third parties. They will now be allowed to operate on the professional API front of the app on behalf of WhatsApp. And it will surely not be secured by end-to-end encryption.
After all, you chose to message an organization that provided various third parties to step in and access all of those texts. And curiously, the same goes for cases where Facebook ends up being one of the third-party vendors.
WhatsApp has indicated how it plans to include further alerts whenever hosting is done through Meta so that you are aware of the exchanges that are happening through consumer and business exchanges.
It’s unclear what users think of the new change and whether or not they’re ready to make the major trade-off. However, we believe that the new offer has a huge impact on small-scale businesses, as they can now rely on their technological aspect without having to go online.
Again, the downside is that more trust and confidence is placed in Meta, many of whom are a bit skeptical of how the company has left a number of its customers in trouble in the past.
We believe the real advantage will come into play in developing countries, as this is where WhatsApp is considered a dominant player in terms of messaging apps. Likewise, these countries are great places for small startups to provide maximum reach as well as in-app purchases.
If a company like Meta could provide assistance on such a front, it would be very much taken. Did we mention how it can also be a wonderful avenue for generating income?
On the other hand, there are skeptical opinions of the plan as a whole, with some critics calling it honey traps. Remember that Meta mentioned early on how they will charge for all add-ons without providing a clear cost description.
Likewise, when a company becomes dependent on Meta, it will not be able to go back on the agreement, because it could happen later, when things become irreversible.
Over time, we’ll see Meta gradually increase the cost, and in the end, they’ll make a lot of money.
Meta recently announced another new feature called Recurring Notifications through its Messenger. This will help businesses reconnect with users through a chat thread, but it’s only available to premium users at the moment.
And while it may not cost or seem too expensive at the moment to be a Premium user, the near future says otherwise. Don’t forget that Meta plans to introduce a new price guide for tools related to both hosting and email.
For now, we’ll just have to wait for more reviews from companies that have actually jumped on the WhatsApp Cloud API bandwagon, and until then, we’ll keep our fingers crossed.
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